To deeply integrate transportation and tourism resources, achieve complementary advantages, and accelerate the efficient transformation and prosperous development of intangible cultural heritage resources, On January 14, Zilin Vinegar Industrial Park and Jinzhong Longcheng Expressway Co., Ltd. held a strategic cooperation negotiation on the integration of transportation and tourism, and signed an agreement on site.

Complementary advantages, Smooth roads and fragrant vinegar

Zilin Vinegar Industrial Park is based on The theme of "Vinegar and Health", integrating vinegar history, vinegar culture, Guan Zhong culture and vinegar skills display, vinegar health experience, and vinegar recreational tourism as its main tourism projects. It is a modern food industrial tourism attraction and a national AAAAA-level tourist attraction. The park opens party building exhibition halls, Sanjin Vinegar Garden vinegar culture exhibition halls, vinegar health experience areas, vinegar brewing production lines, modern filling production lines with advanced equipment and technology, grape corridors, green picking areas, vinegar health themed ecological restaurants, and provincial key laboratories, etc., fully demonstrating the essence of traditional vinegar brewing techniques and the charm of modern industrial technology. Jinzhong Longcheng Expressway Co., Ltd., as a regional backbone transportation enterprise. This cooperation will perfectly integrate the "fragrance of vinegar" of Zilin Vinegar Industry with the "smooth roads" of Jinzhong Longcheng Expressway, allowing tourists to deeply appreciate the unique charm of Zilin Vinegar Industry and experience the long-standing vinegar culture after a smooth expressway journey.

Integration of transportation and tourism, Roads lead to the prosperity of vinegar

In this cooperation, Jinzhong Longcheng Expressway will set up a special area for the display of Zilin Vinegar culture in the expressway service area. Through various forms such as display boards and distribution of tourism brochures, it will empower Zilin Vinegar Industrial Park and comprehensively showcase the unique charm of Zilin Vinegar Industrial Park to passing drivers and passengers, allowing Traffic flow to become tourist flow, and journeys to become travels. Tourists with tickets from the Longcheng Expressway toll station exit will receive preferential ticket and dining policies from Zilin Vinegar Industrial Park. This move not only stimulates tourists' demand for visits and sightseeing, but also drives the growth of shopping and dining consumption in the scenic area. It provides real benefits to tourists and promotes the integration and promotion of local cultural and tourism resources, thus achieving the goal of transportation promoting tourism and tourism driving transportation, creating a new experience for the public of "traveling along the expressway", and further contributing to the high-quality development of enterprises and the local economy.

Mutual benefit and win-win, Roads and vinegar travel together

Zilin Vinegar Industrial Park and Jinzhong Longcheng Expressway will work closely together to explore New models of multiple integrations such as "Expressway + Cultural Tourism" and "Cultural Tourism + ". Leveraging the transportation advantages of Jinzhong Longcheng Expressway, it will continuously amplify the influence of Zilin Vinegar Industrial Park, attracting more tourists to visit and enhancing brand awareness and market competitiveness. For Jinzhong Longcheng Expressway, the cultural empowerment of Zilin Vinegar Industrial Park enriches the functions and formats of expressway service areas, improving the quality and attractiveness of service areas, making expressways not only transportation channels but also links connecting culture and tourism. In this strategic cooperation, both parties will achieve "roads" and "vinegar" traveling together, jointly writing a new chapter in the integrated development of transportation and tourism.