4 Month 26 Day, the "My Favorite Shanxi Trademark and Brand" competition, jointly hosted by the Shanxi Provincial Market Supervision and Administration Bureau (Intellectual Property Office) and Shanxi Radio and Television Station, came to a successful conclusion. Zilin Vinegar Industry 60 stood out from all the shortlisted enterprises in the province and won the gold award.

Returning with honors ， Paying tribute to a thousand years of vinegar brewing civilization with ingenuity

Zilin Vinegar Industry inherits the five ancient methods of vinegar brewing: "steaming, fermentation, smoking, dripping, and aging," 82 Each process is closely linked, creating a classic flavor that is "sour, mellow, sweet, fragrant, and fresh." Its flagship product, "Shanxi aged vinegar," has topped the national vinegar sales charts for six consecutive years.

Relying on the Shanxi Provincial Key Laboratory of Vinegar Fermentation Science and Engineering, Zilin Vinegar Industry accurately analyzes 200 various flavor substances, transforming the experience of master craftsmen in traditional brewing techniques into quantifiable production standards. By innovating while inheriting, and upholding tradition while innovating, Zilin Vinegar Industry has revitalized the ancient Shanxi vinegar culture.

Innovative breakthrough ， Technology empowers traditional industry upgrading

In the face of industry homogenization competition, Zilin Vinegar Industry takes "intelligence, functionality, and internationalization" as its strategic direction, forging a path of differentiated development. The independently developed "intelligent integrated brewing machine for aged vinegar" shortens the traditional brewing cycle while reducing energy consumption and increasing output. In the field of health, it has developed vinegar-based functional foods that regulate the human body's mechanisms.

The deep driving force behind these innovative breakthroughs comes from "laboratory + research institution + industrial chain" three-dimensional R&D system. The research team, through the construction of a microbial strain library, successfully deciphered the key microbial communities that affect the flavor of vinegar; it has built 1500 mu of dedicated sorghum planting base, cultivating salt-tolerant, high-starch Jinza 61 No. variety, using standardized planting management, from soil improvement to field management, the whole process is traceable, firmly controlling the lifeline of raw material quality.

Grateful progress ， Writing Shanxi's responsibility with brand power

As a national key leading enterprise in agricultural industrialization, Zilin Vinegar Industry has established "company + cooperative + base + farmers" agricultural industrialization development model, using contract farming to drive agricultural product planting 9.2 ten thousand mu annually, benefiting farmers 1.5 ten thousand households , Agricultural benefits reached 12 100 million yuan. It has forged a new model for the development of county-level agricultural economy, following a path of sustainable development, realizing the strategic vision of creating a brand, driving an industry, boosting a local economy, and enriching the people.

Looking to the future, Zilin Vinegar Industry will continue to cultivate quality and create new categories, striving to push Shanxi aged vinegar beyond regional boundaries and towards becoming an internationally renowned brand.

This "My Favorite Shanxi Trademark and Brand" television competition aims to stimulate corporate innovation through brand selection and contribute to the high-quality development of Shanxi's economy. Zilin Vinegar Industry, together with excellent enterprises throughout the province, will use brands as a medium to tell the story of Shanxi and make more "Shanxi manufacturing" into "Chinese business cards".