On April 9, 2021, a group of leaders including Mr. Wu Tao, Director of the Finance and Economics Committee of the Shanxi Provincial People's Congress; Mr. Li Yongping and Mr. Li Yuan, Deputy Directors of the Committee; and Mr. Chang Jinquan, Chairman of Shanxi Jinxin Clean Guidance Investment Company, visited our company to conduct an investigation and research on product and brand protection.

 

On April 9, 2021, a group of leaders including Mr. Wu Tao, Director of the Finance and Economics Committee of the Shanxi Provincial People's Congress; Mr. Li Yongping and Mr. Li Yuan, Deputy Directors of the Committee; and Mr. Chang Jinquan, Chairman of Shanxi Jinxin Clean Guidance Investment Company, visited our company to conduct an investigation and research on product and brand protection. The visit included accompanying leaders such as Mr. Feng Yuanping, Vice Chairman of the Taiyuan Municipal People's Congress Standing Committee; Mr. Zhu Yongping, Director of the Finance and Economics Committee of the Municipal People's Congress; Mr. Feng Jian, Deputy Director of the Committee; Mr. Lei Xueyi, Deputy Secretary of the Qingxu County Party Committee and Principal of the Party School; Ms. Zhang Yani, Deputy Secretary of the County Party Committee and Secretary of the Liudu Township Party Committee; Mr. Wang Ruiqing, Member of the Standing Committee of the Qingxu County People's Congress and Secretary of the Mengfeng Town Party Committee; and Ms. Liu Zixia, Deputy County Head of Qingxu County Government. Our company's Chairman, Mr. Luo Jianchun, and Deputy General Manager, Mr. Yan Yufeng, were present to receive them.

 

 

Since its establishment, our company has placed great emphasis on cultivating the "Zilin" brand image and value. In 2006, we were the first in China's vinegar industry to invite Ms. Xu Fan, a famous actress, to be the brand ambassador for "Zilin." Currently, the "Zilin" brand has become one of the nationally recognized and well-reputed geographical indication products of "Shanxi Lao Chencu" (Shanxi aged vinegar). Our main trademark, "Zilin," has been recognized as a "China Famous Trademark." The trademarks "Zilin" and "Kouzhun" have been repeatedly recognized as "Shanxi Famous Trademarks" by the Shanxi Provincial Market Supervision and Administration Bureau, enjoying high market recognition.

 

 

This research will play a positive role in promoting the protection of Shanxi Lao Chencu and aged vinegar products.