On the afternoon of January 31, 2016, the multi-functional broadcasting hall of Shanxi Zilin Vinegar Industry Co., Ltd. was filled with laughter and applause—the first Cidu Spring Festival Gala was grandly held here.

On the afternoon of January 31, 2016, the multifunctional broadcasting hall of Shanxi Zilin Vinegar Industry Co., Ltd. was filled with laughter and applause—the first Chuxu Spring Festival Gala was grandly held here.

This Chuxu Spring Festival Gala was jointly organized by China Film E&J Culture Media Co., Ltd. and Shanxi Liuyi Media Culture Co., Ltd., and exclusively sponsored by Shanxi Zilin Vinegar Industry Co., Ltd. The gala featured local Chuxu culture, revolving around four chapters: Inspiring Chuxu, Songs of Longcheng, Stars of Sanjin, and the Legacy of Vinegar. Through various art forms such as singing and dancing, cross-talk, sketches, martial arts, and magic, it presented a culturally rich New Year's feast for the audience, showcasing Chuxu's vitality and strength as a national advanced culture county. It was a concentrated display of Chuxu's six famous cultural elements: Yao Culture, Luo Culture, Shanxi Merchant Culture, Vinegar Culture, Grape Culture, and Intangible Cultural Heritage.

 

 

This Chuxu Spring Festival Gala, based on the practice of socialist core values and the promotion of righteousness and the inheritance of virtues, received recognition from social organizations such as the Shanxi Calligraphers Association, the Shanxi Artists Association, the China Photographers Association, the China Quyi Artists Association, and the China Couplet Society, who expressed their congratulations in various ways. The gala also had the honor of featuring national first-class actors Liu Wentao, Hu Chang'e, Hu Xiuying, and Yin Haipeng, adding highlights to the event. The gala also awarded honorary certificates to the winners of "Chuxu Talent Star," "Chuxu Double Creation Star," and "Chuxu Filial Piety Star," encouraging more people to participate in "mass entrepreneurship, mass innovation," and social charity.

 

 

As a backbone private enterprise in Chuxu, the vinegar capital, Zilin Vinegar Industry has been actively engaged in social welfare undertakings for many years, consistently adhering to the principle of economic and cultural progress and actively giving back to society. While practicing the marketing concept of "integrity as the foundation, business ethics as the soul, superior service, and quality as the top priority," it has not only shaped the company's positive external image and enriched its corporate culture, but also truly realized the strategic vision of creating a brand, leading an industry, boosting local economy, and enriching the lives of the people. In 2016, a year of struggle and striving, Zilin will continue to inherit and carry forward the essence of traditional Shanxi aged vinegar brewing techniques, and strive for new brilliance in the development of the Shanxi vinegar industry.