The 4th Taiyuan University of Technology MBA Marketing Planning Competition (Zilin Cup) was held on the morning of January 17, 2016, in the MBA case classroom of the Comprehensive Building at Taiyuan University of Technology.

　　The 4th Taiyuan University of Technology MBA Marketing Planning Competition (Zilin Cup) was held on the morning of January 17, 2016, in the MBA case classroom of the Comprehensive Building, Taiyuan University of Technology. The judges attending the competition included: Yan Yufeng, Deputy General Manager of Shanxi Zilin Vinegar Industry Co., Ltd.; Guo Yu, Design Director, and Zhang Ruichang, Creative Director of Shanxi Langtao Brand Design Co., Ltd., a strategic partner of Zilin Vinegar; Liu Chuanjun, Deputy Director of the MBA Education Center, Taiyuan University of Technology; and Feng Xia, MBA class teacher of the 2015 class, Taiyuan University of Technology.

　　A total of six groups participated in this marketing planning competition. Each team had 15 minutes for presentation and 10 minutes for Q&A. From the moment the first group started, the atmosphere became tense. Each team demonstrated strong on-the-spot adaptability. The audience frequently erupted in applause, and members from each group participated in the Q&A, contributing their part to their team's overall score.

 

 

　　The competition was exciting and engaging, with each team presenting their unique perspectives. After intense competition, Team Huiquan (Group 2) won first prize; Team Yicuerjiu (Group 6) and Team Huoniao (Group 3) won second prize; and Team Chaoyue (Group 4), Team Chanel (Group 5), and Team Yangguang (Group 1) won third prize. The judges then presented certificates to the winning teams and took commemorative photos. Shanxi Zilin Vinegar Industry Co., Ltd. awarded the first, second, and third-place winners with products worth 5000 yuan, 3000 yuan, and 2000 yuan, respectively.

　　This marketing planning competition aimed to improve the comprehensive quality of the 2015 MBA students and enable them to better apply their knowledge to practical situations. The competition enhanced the MBA students' marketing planning capabilities, practical skills, and team spirit.