Zilin Mountain Chen vinegar has been the nation's top seller for six consecutive years
06 Feb,2025
Recently, Shangpu Consulting Group announced that Zilin Shanxi aged vinegar has been the nation's top seller for six consecutive years.
In a fiercely competitive market environment, sales volume is the best indicator of brand strength “touchstone”. Through industry experts and corporate surveys, comparing the sales of various brands of Shanxi aged vinegar across the country (excluding Hong Kong, Macau, and Taiwan) in all channels, Shanxi Zilin Vinegar Co., Ltd.'s Shanxi aged vinegar has been the nation's top seller for six consecutive years.
Shanxi aged vinegar has a set of stringent production standards. Within the Shanxi province region, it uses sorghum as the main raw material, with wheat bran, rice hulls, etc. as auxiliary materials, and uses Daqu made from barley and peas as the main saccharification and fermentation agent. It is brewed through steaming, fermentation, smoking, dripping, and aging processes. The product conforms to GB/T 18187-2000 "Brewed Vinegar", GB 2719-2018 "National Food Safety Standard Vinegar" standard requirements.
Zilin Vinegar has always adhered to the corporate oath of “one group of people, one lifetime, one thing”, focusing on vinegar brewing. Technological innovation has driven the company's high-quality development, and it has now formed a “242” technological innovation platform including two national-level, four provincial-level, and two municipal-level platforms. In terms of raw material and packaging acceptance, quality control during the production process, and product inspection and testing, Zilin Vinegar has always maintained high standards and strict requirements, upholding the bottom line of quality and safety, and building a food safety assurance system with Zilin's unique characteristics.
Currently, Zilin Vinegar has established a nationwide distribution network and promotes its products through various channels to enhance brand awareness and reputation. At the same time, it actively cooperates with major e-commerce platforms to expand sales channels, making it more convenient for consumers to purchase high-quality Shanxi aged vinegar. Zilin Vinegar will continue to improve product quality and service levels to provide consumers with healthier, safer, and higher-quality seasoning products, allowing the mellow flavor of Shanxi vinegar to spread throughout the country and to the world.
Relevant information: Shangpu Consulting Group was established in 2008, and is one of the earliest professional market research companies established in China. It is also one of the first consulting agencies to obtain the qualification for overseas investigation from the National Bureau of Statistics.
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