Zilin brand wins the first batch of "China Famous Consumer Goods · Times Excellent Products" title
25 Feb,2025
2 Month 24 Day, the Ministry of Industry and Information Technology's Consumer Goods Industry Division announced the first batch of China's famous consumer brands, with Zilin Vinegar Industry among them.
According to the "Notice of the General Office of the Ministry of Industry and Information Technology on the Graded Development of China's Famous Consumer Brands" a consumer brand evaluation mechanism was established, and relevant units were organized to conduct value evaluations from aspects such as product innovation, market competitiveness, brand influence, and cultural empowerment, to create a graded array of China's famous consumer brands, and to introduce famous and high-quality brands to the public and overseas markets in batches. By 2027 year, a brand system that prioritizes quality, has distinct characteristics, and integrates production and culture will be initially established, focusing on cultivating thousands of high-quality brands with rich cultural connotations and high global recognition, collecting and promoting a batch of typical application scenarios of "Digital Three Products" with advanced technology, significant achievements, and easy replication and promotion, and creating a batch of world-class consumer goods enterprises and characteristic brands.
Zilin brand successfully selected for the first batch "China's Famous Consumer Brands - Era's Excellent Products". 31 Among the national food industry brands selected for the first batch of "Era's Excellent Products", Zilin Vinegar Industry is the only vinegar company to be included.
China's Famous Consumer Brands - Era's Excellent Products always focuses on building product competitiveness. The brands selected for this list are high-quality brands that have left a deep impression on the hearts of the people with their excellent quality and good reputation since the founding of the People's Republic of China. Zilin Vinegar Industry's selection is not only a high affirmation of its past achievements in product quality and market reputation, but also injects strong impetus into the company's future development. This honor will encourage Zilin Vinegar Industry to continuously deepen technological innovation, optimize product quality, and improve service levels with higher standards and stricter requirements, continue to forge ahead in the condiment industry, write more brilliant chapters, and bring more high-quality products to consumers.
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