On March 25th, the 112th National Sugar and Wine Commodities Fair opened grandly in Chengdu. Zilin Vinegar Industry created an immersive experience space in booths 8A003T, 8A004T, 8B005T, and 8B006T of Hall 8 at the China Western International Expo City, showcasing a series of products including Shanxi aged vinegar, functional vinegar with food and medicinal properties, jujube honey highland barley vinegar, and organic vinegar. Through dynamic demonstrations and interactive scenarios, it showcased the innovative vitality of China's vinegar industry to merchants from all over the country.

Relying on the historical accumulation of vinegar brewing in Qingxu for a thousand years, Zilin Vinegar Industry has built a three-dimensional product system of "basic products + functional upgrades + cross-border extension": The core product, Shanxi aged vinegar, strictly follows the GB/T19777 geographical indication standard and is brewed using intangible cultural heritage techniques; the food and medicinal series products are fermented with materials such as codonopsis, astragalus, and eucommia leaves; jujube honey highland barley vinegar combines highland barley with traditional techniques; fruit vinegar drinks, vinegar-soaked black beans, and other healthy foods; Shanxi-style oyster sauce, Zilin pepper powder, and Zilin cinnamon, etc., natural spices. The Zilin product matrix was fully displayed at this Sugar and Wine Fair, covering various kitchen seasoning scenarios.

Shanxi aged vinegar is the best partner for Shanxi noodles, whether it's knife-shaved noodles, pulled noodles, or dumplings. Zilin Vinegar Industry specially set up a "delicious kitchen" in the exhibition hall, using vinegar as a medium and food to make friends. The chef team prepared dumplings, Shanxi knife-shaved noodles, pulled noodles, and other noodles on-site, adding the soul seasoning of Shanxi cuisine, allowing participants from all over the country to jointly savor the unique flavor of Shanxi cuisine and experience the profoundness of Shanxi noodles.

During the exhibition, Zilin Vinegar Industry also collaborated with mainstream media and live broadcast platforms, using a "exhibition + broadcast" format and "product tasting + cultural origin" content design to promote vinegar knowledge and the history of Shanxi vinegar online, allowing consumers to more intuitively experience the culture and products; offline, it organized special meetings for cross-border e-commerce and chain supermarkets, achieving multiple strategic cooperation intentions on the first day.

This Sugar and Wine Fair will continue until the 27th of this month. The Zilin Vinegar Industry booth, with its multi-dimensional layout of "product display + cultural experience + technical exchange," welcomes guests from all directions as a window of the "Vinegar Capital of China," sincerely inviting merchants from all over the world to a feast of Zilin's mellow and fragrant flavors.