On March 25, during the Spring Sugar and Wine Fair, the China Food Industry Association and the National Sugar and Wine Commodities Fair Organizing Committee jointly held the "2025 (Spring) China Food Industry Trend Release Conference" in Chengdu. Coinciding with the 70th anniversary of the National Sugar and Wine Commodities Fair, they announced 70 individuals and companies that have made landmark contributions to the development of China's food industry. Luo Jianchun, chairman of Zilin Vinegar Industry, was awarded the "Great National Food Craftsman" title for 70 years of food industry development.

As a leading figure in China's vinegar industry, Luo Jianchun has dedicated over 40 years to the vinegar industry, always adhering to the principle of "Promoting the spirit of craftsmanship and pursuing excellent quality" and upholding the business philosophy of "integrity." He has led Zilin Vinegar Industry to achieve rapid development. Zilin has become a national key leading enterprise in agricultural industrialization, a high-tech enterprise, and the largest privately-owned vinegar producer in China. It has established a leading position in the vinegar industry and significantly contributed to the vigorous development of Shanxi's vinegar industry.

Inheriting the soul of ancient methods and opening up new technological paths. As an inheritor of the intangible cultural heritage of traditional brewing techniques for Shanxi aged vinegar, Luo Jianchun not only safeguards this gold signboard of Shanxi aged vinegar but also, guided by the spirit of Shanxi merchants, continuously promotes industrial transformation and upgrading, leading a group of "vinegar people" to adhere to traditional craftsmanship while overcoming numerous technological challenges. They have developed integrated brewing equipment for aged vinegar and a matrix of functional vinegars with food and medicinal properties. By empowering the traditional condiment industry with technology, they provide consumers with safer, healthier, and more diverse product choices, allowing the ancient vinegar culture to shine even brighter in the new era.

Luo Jianchun places great importance on talent cultivation and has spearheaded the establishment of a research team. Relying on the Shanxi Provincial Key Laboratory of Vinegar Fermentation Science and Engineering, he has built a "242" (2 national-level, 4 provincial-level, and 2 municipal-level) innovation platform system, cultivating a group of outstanding young inheritors. These new forces combine international perspectives with local wisdom, fulfilling the mission and responsibility of a new generation of vinegar people.

"The 'Great National Food Craftsman' title for 70 years of food industry development is not only an honor but also a responsibility. Zilin Vinegar Industry will take this honor as a new starting point. Under the leadership of Chairman Luo Jianchun, adhering to the company's oath of "one group of people, a lifetime, one thing," it will connect with the global food industry, create national brands with higher standards, and contribute Zilin's strength to the high-quality development of China's food industry."