On March 28, the Liangzhilong 2025 13th China Food and Beverage E-commerce Festival grandly opened at the Wuhan International Expo Center and the China (Wuhan) Cultural Expo Center. As the largest and most professional industry event in China's food supply chain field, this year's exhibition attracted more than 5,500 exhibitors, focusing on six core values to create unlimited business opportunities. Our company's vice general manager, Luo Guodong, led the core team to participate.

In addition to the company's core product, Shanxi Lao Chen vinegar, this exhibition also showcased the Ziliny Shanxi Chen vinegar classic series, which has been the national sales champion for six consecutive years, as well as food and medicinal homology series products, fruit vinegar drinks, vinegar-soaked black beans, and other healthy foods. Two innovative products were also introduced: natural spices such as Sichuan pepper, star anise, and cassia bark, processed using traditional methods combined with modern preservation technology; and a vinegar blend specifically developed for Chinese noodles, precisely balancing sourness and sweetness.

Exhibition area special settings A "Delicious Kitchen" interactive space, where the chef team demonstrated the culinary art of "one vinegar, multiple flavors." Whether it's the rich broth of Shanxi knife-shaved noodles, the spicy and sour topping of dragon beard noodles, or the finishing touch of dipping sauce for handmade dumplings, Ziliny vinegar is the core seasoning, showcasing the magic of "one vinegar activating a hundred flavors." Visitors can participate in on-site tasting activities and personally experience how different vinegars enhance the flavor of ingredients.

In recent years, Ziliny Vinegar's e-commerce channel has seen a year-on-year increase in compound annual growth rate, independently building a digital marketing matrix covering all platforms. Especially on platforms like Pinduoduo and Douyin, through marketing models such as "hundreds of millions of subsidies" and top live streamers, sales of single爆款 products have repeatedly hit new highs. The company also uses big data to analyze consumption trends, successfully developing lightweight products such as small bottles and combination packs suitable for online channels, meeting the immediate and scenario-based shopping needs of young consumers. To strengthen the competitiveness of e-commerce channels, Ziliny Vinegar has established a rapid response mechanism for consumer feedback, collecting millions of user reviews through e-commerce platforms, and using this feedback to drive product development and process optimization, forming a closed-loop innovation ecosystem of "data-R&D-production-sales." This series of measures marks Ziliny's active embrace of digital transformation, injecting new impetus into the high-quality development of the industry.

This exhibition will continue until March 31. Ziliny Vinegar, through product innovation, channel transformation, and digital empowerment, has provided a beneficial exploration for the transformation and upgrading of the traditional condiment industry. In the future, Ziliny will continue to use quality as its foundation and innovation as its wings, helping Chinese vinegar brands to move towards a broader stage.