Qingxu Lao Chen vinegar Tianjin trip - the most intense vinegar hometown feelings

13 Dec,2019

To implement the strategic planning and layout of the Qinxu County Committee and Qinxu County Government in the development of the food vinegar industry, and to make the Qinxu vinegar industry bigger and stronger.

 

To implement the strategic planning and layout of the Qingxu County Committee and Qingxu County Government in the development of the vinegar industry, and to expand and strengthen the Qingxu vinegar industry, on the morning of October 20, Qingxu County held the Qingxu Lao Chen Vinegar Tianjin Trip activity in Tianjin during the National Autumn Sugar and Wine Fair, organizing 38 vinegar companies from Qingxu County to exhibit at the second-floor exhibition hall of Tianjin Tiancheng Liyun Hotel.

As the "Vinegar Capital of China" and the authentic origin of Shanxi Lao Chen vinegar, Qingxu vinegar, with its traditional brewing techniques of "steaming, fermentation, smoking, dripping, and aging," ranks first among the four famous vinegars in China and is known as the "Number One Vinegar in the World." Currently, there are 45 food production license-certified vinegar production enterprises in the county. An industry cluster has been formed, led by Zilin and Shuita. Two national-level AAAA tourist attractions have been built: the Zilin Vinegar Industrial Park and the Baoyuan Lao Vinegar Workshop. Three enterprise technology centers have been established and approved at the provincial level: Donghu, Shuita, and Zilin. Furthermore, there is the Shanxi Vinegar Engineering Technology Research Center and the National Sorghum Processing Technology Research Center, established by Zilin Vinegar Industry in collaboration with numerous scientific research institutions. Two China-renowned trademarks ("Zilin" and "Shuita"), 14 Shanxi famous trademarks, and 5 provincial famous brands have been cultivated. The annual production scale of vinegar has reached 700,000 tons, accounting for over 80% of the province's total and 20% of the national total. It is the largest vinegar production base in China. Qingxu Lao Chen vinegar products are sold in more than 30 provinces, municipalities, and autonomous regions across China and are exported to Australia, Canada, the United States, Japan, South Korea, and other countries. The annual industrial output value reaches 6.5 billion yuan. In recent years, Qingxu County has positioned the Lao Chen vinegar industry as an important path for the development of non-coal industries and as a strategic emerging pillar industry for the county, city, and even the province. Full support is given to Zilin and Shuita's listing. A "double hundred" strategic goal has been proposed: to achieve a vinegar production capacity of 1 million tons and an annual industrial output value of 10 billion yuan. The regional public brand "Qingfeng Xulai · Wucu Buzai" is being developed. A plan is underway to invest 5.5 billion yuan and occupy nearly 1200 mu of land to build a Vinegar Capital Town project that integrates scientific research and development, technology transfer, exhibition and sales, medical health, leisure and elderly care, and innovation and entrepreneurship.

 

 

This Qingxu Lao Chen Vinegar Tianjin Trip activity marks the nationwide and international expansion of Qingxu County's first regional public brand, "Qingfeng Xulai · Wucu Buzai," and the full launch of Qingxu's "Internet +" industrial new model and new development journey.

Next steps for Qingxu County include establishing an online "Qingfeng Xulai" public hall and launching offline physical experience stores, striving to expand beyond Shanxi, reach nationwide, and connect internationally. Further standardization and quality control will be implemented, and the public brand management system will be improved and perfected. The honest and pragmatic spirit of Shanxi merchants will be inherited, aiming to create a "Quality Qingxu," "Brand Qingxu," and "Value Qingxu".

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